"Because we're all so busy in our day-to-day, it can be difficult to stop, take a step back, and really evaluate where we want our brand to go. But take the time to do so. Figure out what makes you different, how you can be strategically authentic, and use it to build a stronger brand and connect with customers on a deeper level. It's not enough to simply sell a great product anymore; you also need to provide a great experience. Your customers need to associate you with something way larger than just the dishwasher they bought from you if you want to develop a sense of loyalty." - Lisa Barone

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Quick trip to Canada this last weekend
We're addicted to these morning scones: recipe 1 & 2 

Photo Parker Fitzgerald while he was staying with us last week.


10 Responses to "04.23.12"

Ally Ann said... April 24, 2012 at 10:40 AM

It is so true. We have to get to the core of what we are to stand out at all. Wise words that any creative person needs to remember.

Shayla said... April 24, 2012 at 1:20 PM

I like this Nate.
Your home looks wonderful, wish we could come visit!

kimberly said... April 24, 2012 at 6:23 PM

Soemthing I've been thinking a lot about lately. Branding and all that goes with it. Not to mention just learning how to please customers in a special but wise way. That photo is awesome, too. Love the woodland feel to the house. :)

paddle to shore said... April 24, 2012 at 7:18 PM

I'm so happy to see you posting over here again. Kim

James said... April 27, 2012 at 7:56 PM

A great portrait, a beautiful home (and office).

fra_zz said... May 1, 2012 at 6:34 AM

great location!

Darren Roberts said... May 2, 2012 at 3:52 PM

Love the quote. Thanks for sharing.

J and K said... May 5, 2012 at 1:50 AM
This comment has been removed by the author.
J and K said... May 5, 2012 at 1:51 AM

Amazing picture and wise words...

Ashes and Milk said... January 11, 2014 at 6:03 AM

I've been thinking about this a lot too: creating a brand is similar to making a piece of art. It's fueled by a need to express oneself. Once materialized, the need for some sort of feedback or collaboration forms.

Also, I love the warmth of your home. Very much akin to your publication.


Welcome to the journal of Nathan and Katie Williams - a place to share candid notes on current projects and ideas. If you have any questions or comments please reach out.